Gender Specific English Advertisements

Gender Differences in Advertisements

Gender bias in cardiovascular advertisements.

RATIONALE Women with cardiovascular disease are treated less aggressively than men. The reasons for this disparity are unclear. Pharmaceutical advertisements may influence physician practices and patient care. AIMS AND OBJECTIVE To determine if female and male patients are equally likely to be featured in cardiovascular advertisements. METHODS We examined all cardiovascular advertisements f...

Gender-Specific English Language Use of Malaysian Blog Authors

Gender-based research on the language use in blogs has its roots in the long-standing notion that men and women speak and write differently. This paper reports an empirical study on the use of English in a blog context involving Malaysian blog authors. Specifically, the study aimed to identify gender-specific English use among Malaysian blog authors and determine the differences in the language...

Gender Statistics from English

Running Head : The Construction of Gender in Contemporary Magazine Advertisements

The advertising industry has historically legitimatized differences between the sexes by portraying gender norms in both idealized and stereotypical ways. With the media providing insight into acceptable social norms, and with greater visibility of diverse forms of gender expression emerging today, the study sought to explore whether the mass media is welcoming of contemporary understandings of...